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Premium clothing brand Hugo Boss set to open new store at Intu Derby shopping centre - Business Live
![Joe Lycett on Twitter: "It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially known Joe Lycett on Twitter: "It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially known](https://pbs.twimg.com/media/ESCGx5yWsAEfhQy.jpg:large)
Joe Lycett on Twitter: "It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially known
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Boss Hugo Boss store front inside Westquay shopping centre, Southampton, England, UK Stock Photo - Alamy
![UK comedian legally changes name to 'Hugo Boss' in protest against fashion house - Mothership.SG - News from Singapore, Asia and around the world UK comedian legally changes name to 'Hugo Boss' in protest against fashion house - Mothership.SG - News from Singapore, Asia and around the world](https://static.mothership.sg/1/2020/03/asfadf.jpg)